The Torch Principle

Title: The Torch Principle

Author: Javier Ideami
Publisher: Sound of Touch
Pages: 404
Genre: Nonfiction/

Are you facing personal or professional challenges that require original and innovative solutions? Are you tired of the typical solutions that don’t produce lasting results? Would you like to find a better balance between your creative and your analytical muscles in order to empower your career, health and well-being?

The Torch principle (Creativity) is a unique book + online platform (torchprinciple.com) that empowers your creative muscles and helps you generate original solutions to your personal and professional challenges. Award winning creative director Javier Ideami brings you a book plus an online all in one platform to empower your career, health and well-being through radically enhancing your creativity.

• Learn multisensory brainstorming techniques.
• Generate unique solutions to your personal and professional challenges.
• Reach a better balance between your analytical and your creative muscles.
• Empower your career, health and well-being through creative thinking.
• Get access to an online platform (torchprinciple.com) with videos, tools and graphics that help you visualize and understand the content as well as exercise your creative muscles.

The Torch Principle gives you the background knowledge you need combined with specific exercises and techniques that can help you find solutions and ideas for the personal and professional challenges you face. It also helps you reach a better balance between your analytical and your creative muscles. This, in turn, benefits your career, health and well-being.

We all have challenges, personal and professional. Typical solutions often don’t last and can’t adapt to the complexity of the situation we face or are ineffective against the competition. That’s why you need truly innovative and original solutions. You need to diverge strongly before you converge onto those solutions. To diverge strongly you need strong creative muscles. The Torch Principle gives you exercises to train your creative muscles and the tools to produce ideas and solutions that can overcome complexity and competition. Solutions that last.

You need to read this book because:

• It will give you specific strategies and tools to generate more original and innovative ideas/solutions to your personal and professional challenges.
• It will help you find a better balance between your analytical and your creative muscles. This will benefit your career, health and well-being.
• You get much more than a book. You get access to an online platform with videos, software apps and graphics that will help you visualize and understand the content as well as exercise your creative muscles.

>>>Much more than a book, the torch principle gives you:

• An online platform with resources to complement the book.
• Dozens of videos and graphics to support the exercises and the content of the book.
• Software Apps to exercise your creative muscles.

Many of the principles of the book have been put in practice for years in the Springkite workshops that Ideami created in Silicon Valley, California, the epicenter of innovation. Now you can access this powerful mixture of knowledge and techniques to empower your thinking and generate more innovative solutions for your challenges.

About the Author

Javier Ideami is a multidisciplinary creative director, engineer, artist and entrepreneur. Javier is the founder of Ideami Studios and many other ventures all around the world, from Silicon Valley to the jungles of Bali. He has spoken at prestigious institutions, from Stanford University and UC Berkeley in California, to the United Nations FAO Headquarters, the financial center of London, the faculty of architecture of the University of Rome, the International Cultural Diplomacy Conference in Berlin and many others. He has received awards in areas as diverse as software engineering, music, filmmaking, photography, technology installations, etc. His central web is at ideami.com.

Review

This is my first time reading a paperback book that refers me to websites, videos, and online music that I was supposed to read, listen to, and watch alongside the readings from the book. I personally found this to be a bit confusing as it was a lot of information to take in from different sources. That said once I figured it all out the extra resources really made sense with the book. It was very helpful that the author wrote a how to read this book section as without it I would have had a lot more problems with understanding the extra resources. 
This is very much a book that must be read in order as each chapter builds off of the chapter before it. There were times that I had to go back and reread a chapter in order to understand the material. This is a book that is meant for high school students and up anyone with an education less than high school might have difficulty grasping the material as it is very in depth.  
This book has given me new insight into how to face my personal and professional challenges. I was sent a copy of this book for free for only my honest and unbiased review.